Bright Automotive
Bright Automotive formed in 2008 as a spin-off from research efforts at The Rocky Mountain Institute with the goal of developing and producing a plugin hybrid vehicle for large commercial fleets.
̌

As the first intern and full time designer at Bright, my role was to deliver three vehicle concepts and assist the VP of Design in all aspects of design. One of my concepts was chosen for Bright's first production vehicle. From there I worked with the modeling, engineering and marketing teams to deliver a completed production design and half scale clay model which was 3D scanned to build a full scale working prototype which debuted at EVS-24 in Stavanger, Norway.



One of the criteria for the vehicle design was an "iconic profile". Theme 1 was the chosen concept for further refinement and development because the team felt the segmented roof line provided just that. The next steps would include collaborating with the engineering and power train teams to incorporate the exterior design with the necessary engineering package.

Early consultations with aerodynamic specialists and a British racing team resulted in the revision of Theme 1 in order to better reach our aero efficiency goals. This concept was then chosen as the final concept and package for physical prototyping development.

With the wheelbase, height, driver ergonomics, load floor and power train hard points now set, the exterior design could now be refined and set in order to begin 3D development.


Detailed sketch renderings were the final 2D deliverable to better express shape, proportion and volume in preparation for construction of a 1/2 scale clay model.
The 1/2 scale clay model was completed and 3D scanned for constructing the exterior body panels to mate to the frame/powertrain CAD models. This entire exterior design was delivered in 12 weeks from concept to clay model by our small team of four.

Bright was chosen to be part of the National Design Triennial at the Smithsonian Cooper-Hewitt, National Design Museum. My graduation show model was chosen for the exhibit.

In 2012, after waiting over 3 years for a final response from the Department of Energy on their application for a loan through the Advanced Technology Vehicles Manufacturing Loan Program, Bright could no longer sustain itself and announced they would cease all operations. The above prototype was the only one ever produced.
